Case Study - Sundance Film Festival

Background:

Avid Entertainment wanted to provide educational seminars, film making competition and extend their marketing reach at the Sundance Film Festival

Goal

• Avid wanted to build awareness for its daily events at the Sundance Film Festival and find a way to stand out from all the other noise at Sundance.

Solution

• Avid used 3Screens’ platform, keywords and unique short code to create a text campaign publicized in the Show Daily, Festival Program, and on swag at various locations at the Festival. Participants opted-in for alerts on Avid’s events and promotions.

Results

• Attendance at Avid’s events increased over 30% from previous years.