Case Study - General Motors

Background:

GM’s digital marketing arm* wanted to generate quality leads and enhance GM’s presence at brand-sponsored events around the country.

Goal

• Develop and deploy mobile campaigns that integrate with media & sponsorship programs to extend reach of sponsored events and increase qualified leads.

Solution

• Chef’s Tips Driven by Saab” at the Boston Wine Festival: text SAAB to 62707
• Mobile Marketing programs were developed to gather data on purchase intent

Results

• Engaged potential buyers during their decision-making process, generated leads for distribution to specific dealers, and delivered them faster than current processes allowed.