Case Study - Harrah’s Casinos

Background:

Harrah’s Casinos operates numerous night club properties, generally adjacent to their casinos.

Goal

• Drive additional foot traffic to their nightclub properties and casinos through a mobile tie-in to Harrah’s “Total Rewards” loyalty program

Solution

• unique in-venue mobile games were created : “IceBreaker and Innuendo” focused on creating value and fun for patrons.

Results

• All participants feed into a MobileVIP Loyalty Program, and participation earns points in the loyalty program.
• Patrons have fun; Harrah’s gets real-time marketing data, increased spending and loyalty.